Valentine’s Day chocolate prices hit record high

InfoMights
4 min readFeb 13, 2024
Coco Chocolate

Valentine’s Day has always been linked with the delightful custom of sharing chocolates with those we cherish. However, this year, there’s a less joyful aspect to this tradition. The price of chocolates has risen sharply, dampening the spirit of romantic celebrations. This surge in costs can be mainly attributed to a global shortage of cocoa, which has caused disruptions in the making and delivery of chocolate treats.The reasons behind this fluctuation in chocolate prices and discuss potential solutions to ensure the sustainability of chocolate production in the future.

Chocolate enthusiasts might have observed a notable uptick in prices during this Valentine’s Day period. As per Rabobank’s retail price data, the average price of chocolate delights has surged by 10.3% in comparison to the previous year, outpacing the general rise in the Consumer Price Index for snacks and confectionery, which registered at 6.8%.

The primary reason for this sudden increase is attributed to a worldwide shortage of cocoa, which is a fundamental component in the production of chocolate. Cocoa prices have experienced an astonishing surge of 144% over the course of the past year, largely due to an ongoing scarcity in its supply. Forecasts indicate that this shortage is expected to endure, with Rabobank projecting a third consecutive cocoa deficit of 160,000…

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InfoMights

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